CONCU.LAB

Content curation – the process of selecting, organising and distributing information from sources other than yourself – is a crucial component of any seasoned content marketer’s overall strategy. Combined with writing and promoting your own blog posts, lead magnets, white papers and other free content, creating awareness of others’ work can create astonishing levels of engagement and big new opportunities.Still, like with other jargon words marketers frequently use, people outside the field don’t necessarily know what content curation is. Let alone how to actually effectively curate content for it to support an overall content marketing strategy.If you apply these three expert approaches you’ll be off to a solid start and can continue to build on this foundation